To compete in this increasingly competitive market, many companies took advantage of the latest printing innovations, such as chromolithography and steam-powered presses, to create affordable, eye-catching, full-color promotional materials.

These ranged from mail-order catalogs and seed packets to trading cards and box labels. One of these brands, the Jerome B. Rice Company, added whimsical, human features to its vegetable illustrations to attract attention and increase sales. One of John’s favorite designs is Rice’s “Peas In A Pod,” which comes in the form of decoupage trays, coasters, pillows, and cards.